Guides
Guides
For founders building a market view they can defend: two guides on assembling a cited baseline where facts and estimates stay separate, and on what to do when credible reports disagree about the size of your market.
failure
When it goes wrong
Two sources disagree on your market size
Diagnose why the numbers differ, rebuild both from their stated methods, publish a range with reasoning, and name what would change your mind.
Last reviewed 2026-08-21
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