Market research arithmetic · Inquoria

Calculate segment scores, source mismatches, and market size from supplied records.

Provide segment growth, margin, and risk values, a target source definition, and customer-count and spend inputs. Inquoria returns calculations with the supplied source IDs retained.

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facts · estimates · assumptions

Three calculations. The numbers stay the ones you typed.

Source mismatch checks use the supplied target year, region, and metric. Market size is customer count multiplied by annual spend.

Score

growth + margin − risk

Inquoria scores each segment as growth plus margin minus risk and selects the highest score.

Mismatch

year · region · metric

It compares each source with the exact target year, region, and metric and lists mismatches.

Size

customers × annual spend

It multiplies the supplied non-negative sizing inputs without extrapolation and returns their source IDs.

Figure 1 · CONTROLLED EVIDENCE PACKET

A sourced market research baseline

Two demo notes, no forecast, no cross-source validation

Inquoria market snapshot mapping two findings to their sources and stating the evidence limitation — Two demo notes, no forecast, no cross-source validation. Demo Trade Group note dated 2026-08-01 reporting USD 10M TAM and 10% YoY growth, plus Demo Survey dated 2026-08-15 reporting that 60 of 100 respondents preferred monthly billing. Two source-mapped findings with single-source confidence labels, the 40% non-monthly counterweight, and one limitation stating that the sources cover different dimensions and do not corroborate each other. Public proof: inquoria-market-snapshot.png, 361109 bytes. No forecast. An Inquoria market snapshot mapping each finding to its source note and separating reported facts from confidence. You get sourced findings and an honest not-supported verdict instead of an invented forecast.

OBSERVED FACT · NOTE 01Demo Trade Group

2026-08-01 · USD 10M TAM · 10% YoY

OBSERVED FACT · NOTE 02Demo Survey

2026-08-15 · 60 of 100 monthly · 40% counterweight

AUDIT & BOUNDARYConfidence · Refused

single-source labels on both findings · no forecast · sources do not corroborate

Refused

A scored segment is not a measured business outcome.

Three strict negative boundaries enforced by the Inquoria research runtime.

01
Collecting sources or deciding that a source is authoritative
02
Extrapolating beyond the supplied customer count and annual spend
03
Presenting the selected segment as a measured business outcome

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FAQ

Questions

How are segments scored?

Each supplied score is growth percentage plus margin percentage minus risk percentage. The highest resulting score is selected.

What makes a source mismatched?

A source is listed when its year, region, or metric differs from the target values supplied for the comparison.

How is market size calculated?

The engine multiplies the supplied customer count by supplied annual spend and returns both inputs together with the declared source IDs.

Does Inquoria gather or verify the sources?

No. This engine checks and retains source records you supply; it does not collect sources or establish their authority.